Question: The brands used by retailers or distributors to attract large number of customer’s are classified as __________?

• 1. extract brands
• 2. bait brands
• 3. retained brands
• 4. lifetime brands

Question: The stages in the brand development according to successive quadrants are considered as ___________?

• 1. brand grid
• 2. power grid
• 3. reporting grid
• 4. knowledge grid

Question: The branding strategy is also called ___________?

• 1. brand architecture
• 2. branding rate
• 3. brand earnings
• 4. brand responsiveness

Question: The highly energized differentiation, esteem, knowledge and relevance are shown by __________?

• 1. leadership brands
• 2. declining brands
• 3. strong brands
• 4. evident brands

Question: In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?

• 1. bonding
• 2. brand relationship
• 3. brand evidence
• 4. brand existence

Question: The offering of all brands and the brand lines by a particular Company is considered as __________?

• 1. Company portfolio
• 2. brand portfolio
• 3. brand line portfolio
• 4. corporate portfolio

Question: The low priced brands in the brand portfolio of particular Company are classified as _______?

• 1. traffic builders
• 2. fighter brands
• 3. flankers
• 4. competing brands

Question: The report on company’s past performance which indicates current value of the brand is considered as __________?

• 1. brand stature
• 2. brand value
• 3. brand awareness
• 4. brand knowledge

Question: The higher levels of energy and differentiation are shown by:

• 1. strong new brands
• 2. existing brands
• 3. faded brands
• 4. failed brands

Question: The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?

• 1. brand salience
• 2. brand performance
• 3. brand imagery
• 4. brand feelings