Question: The value creation practices such as budging and documenting is classified as ____________?

• 1. impression management
• 2. community engagement
• 3. brand use
• 4. social networking

Question: The retention, acquisition and some add-on spending together makes up _________?

• 1. customer lifetime value
• 2. brand lifetime value
• 3. customer equity value
• 4. portfolio equity value

Question: The indicator which determines future value and growth is classified as __________?

• 1. brand value
• 2. brand strength
• 3. brand awareness
• 4. brand knowledge

Question: The comparison of brand equity from thousands of different brands with several categories is called _________?

• 1. brand preference valuator
• 2. brand asset valuator
• 3. brand similarities valuator
• 4. brand differences valuator

Question: The comparison of brand equity from thousands of different brands with several categories is called _________?

• 1. brand preference valuator
• 2. brand asset valuator
• 3. brand similarities valuator
• 4. brand differences valuator

Question: The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

• 1. direct approach
• 2. indirect approach
• 3. internal assessment
• 4. external assessment

Question: In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?

• 1. presence
• 2. brand relevance
• 3. brand performance
• 4. advantage

Question: The way in which customer’s think and act in terms of prices and market share is classified as __________?

• 1. branding
• 2. valuing
• 3. advertising
• 4. brand equity

Question: The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?

• 1. internal assessment
• 2. external assessment
• 3. direct approach
• 4. indirect approach

Question: The ‘brand asset valuator’ key pillars include _________?

• 1. relevance
• 2. esteem
• 3. energized differentiation
• 4. all of the above