Question: The stronger the brand is, the discount rate is ___________?

• 1. higher
• 2. lower
• 3. stable
• 4. earned

Question: The net present value is calculated by _________?

• 1. brand discount rate
• 2. brand auditing
• 3. brand personification
• 4. total brand earnings

Question: In value stages, the customer’s mind-set should consider _________?

• 1. associations
• 2. communications
• 3. cost structure
• 4. stock price

Question: When customers do not react favorably for specific brand under same circumstances, is said to be __________?

• 1. buyer’s equity
• 2. market share equity
• 3. positive brand equity
• 4. negative brand equity

Question: The mix and match maximize collective and individual effects are classified as _________?

• 1. integrated marketing
• 2. holistic marketing
• 3. adoptable marketing
• 4. protectable marketing

Question: The marketer’s enter in to different product category with the parent brand, is considered as __________?

• 1. category extension
• 2. company extension
• 3. company architecture
• 4. company earning rate

Question: The drivers that differentiate and identify the brands are classified as ________?

• 1. brand elements
• 2. brand emotions
• 3. brand conversation
• 4. brand judgments

Question: The branding strategies alternatively use by the marketer’s do not include ________?

• 1. individual brand names
• 2. company brand name
• 3. sub-brand name
• 4. variant brands

Question: The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

• 1. brand extension
• 2. sub-brand
• 3. parent brand
• 4. product extension

Question: The value creation practices such as evangelizing and justifying is classified as ________?

• 1. social networking
• 2. impression management
• 3. community engagement
• 4. brand use