Question: The report on company’s past performance which indicates current value of the brand is considered as __________?

• 1. brand stature
• 2. brand value
• 3. brand awareness
• 4. brand knowledge

Question: The higher levels of energy and differentiation are shown by:

• 1. strong new brands
• 2. existing brands
• 3. faded brands
• 4. failed brands

Question: The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?

• 1. brand salience
• 2. brand performance
• 3. brand imagery
• 4. brand feelings

Question: The value creation practices such as budging and documenting is classified as ____________?

• 1. impression management
• 2. community engagement
• 3. brand use
• 4. social networking

Question: The retention, acquisition and some add-on spending together makes up _________?

• 1. customer lifetime value
• 2. brand lifetime value
• 3. customer equity value
• 4. portfolio equity value

Question: The indicator which determines future value and growth is classified as __________?

• 1. brand value
• 2. brand strength
• 3. brand awareness
• 4. brand knowledge

Question: The comparison of brand equity from thousands of different brands with several categories is called _________?

• 1. brand preference valuator
• 2. brand asset valuator
• 3. brand similarities valuator
• 4. brand differences valuator

Question: The comparison of brand equity from thousands of different brands with several categories is called _________?

• 1. brand preference valuator
• 2. brand asset valuator
• 3. brand similarities valuator
• 4. brand differences valuator

Question: The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

• 1. direct approach
• 2. indirect approach
• 3. internal assessment
• 4. external assessment

Question: In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?

• 1. presence
• 2. brand relevance
• 3. brand performance
• 4. advantage