Question: The way in which customer’s think and act in terms of prices and market share is classified as __________?

• 1. branding
• 2. valuing
• 3. advertising
• 4. brand equity

Question: The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?

• 1. internal assessment
• 2. external assessment
• 3. direct approach
• 4. indirect approach

Question: The ‘brand asset valuator’ key pillars include _________?

• 1. relevance
• 2. esteem
• 3. energized differentiation
• 4. all of the above

Question: The stronger the brand is, the discount rate is ___________?

• 1. higher
• 2. lower
• 3. stable
• 4. earned

Question: The net present value is calculated by _________?

• 1. brand discount rate
• 2. brand auditing
• 3. brand personification
• 4. total brand earnings

Question: In value stages, the customer’s mind-set should consider _________?

• 1. associations
• 2. communications
• 3. cost structure
• 4. stock price

Question: When customers do not react favorably for specific brand under same circumstances, is said to be __________?

• 1. buyer’s equity
• 2. market share equity
• 3. positive brand equity
• 4. negative brand equity

Question: The mix and match maximize collective and individual effects are classified as _________?

• 1. integrated marketing
• 2. holistic marketing
• 3. adoptable marketing
• 4. protectable marketing

Question: The marketer’s enter in to different product category with the parent brand, is considered as __________?

• 1. category extension
• 2. company extension
• 3. company architecture
• 4. company earning rate

Question: The drivers that differentiate and identify the brands are classified as ________?

• 1. brand elements
• 2. brand emotions
• 3. brand conversation
• 4. brand judgments