Question: The branding strategies alternatively use by the marketer’s do not include ________?

• 1. individual brand names
• 2. company brand name
• 3. sub-brand name
• 4. variant brands

Question: The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

• 1. brand extension
• 2. sub-brand
• 3. parent brand
• 4. product extension

Question: The value creation practices such as evangelizing and justifying is classified as ________?

• 1. social networking
• 2. impression management
• 3. community engagement
• 4. brand use

Question: The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?

• 1. basing point pricing
• 2. uniform delivered pricing
• 3. freight on board origin pricing
• 4. zone pricing

Question: The type of reduction made from list price is classified as?

• 1. bargained reduction
• 2. discount
• 3. allowance
• 4. price segment

Question: The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?

• 1. price maintenance
• 2. discriminatory pricing
• 3. price fixing
• 4. predatory pricing

Question: Considering products and service classification, the marketing offering such as furniture is an example of?

• 1. specialty products
• 2. non-shopping products
• 3. augmented products
• 4. shopping products

Question: If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?

• 1. bi-product pricing
• 2. optional product pricing
• 3. Two way pricing
• 4. Two part pricing

Question: To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?

• 1. perception
• 2. brand image
• 3. self-concept
• 4. self-image

Question: In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called?

• 1. growth stage
• 2. repetition stage
• 3. turbulent stage
• 4. non-turbulent