Question: The pricing strategies related to product mix consists of?

• 1. product bundle pricing
• 2. by-product pricing
• 3. captive product pricing
• 4. all of above

Question: The maintenance and business advisory services are included in:

• 1. business services
• 2. business supplies
• 3. industry capital items
• 4. accessory equipment

Question: Finding and developing the alternative concepts is part of?

• 1. concept development
• 2. product development
• 3. customer retention
• 4. supply chain management

Question: Targeting affluent customers with luxurious goods is an example of?

• 1. geographic segmentation
• 2. income segmentation
• 3. psychographic segmentation
• 4. behavioral segmentation

Question: The adopter group who tries to come up with innovative ideas at higher risk is called?

• 1. late majority
• 2. early majority
• 3. innovators
• 4. early adopters

Question: The research on consumer buying behavior answers:

• 1. what consumers buy
• 2. why consumers buy
• 3. where consumers buy
• 4. all of above

Question: Segmentation on the basis of values and attitudes and behavioral patterns is an example of?

• 1. geographic location
• 2. cultural factors
• 3. economic factors
• 4. political and legal factors

Question: In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

• 1. need recognition
• 2. information search
• 3. evaluation of alternatives
• 4. both b and c

Question: The adopter group who is the suspicious of change is classified as?

• 1. late majority
• 2. early majority
• 3. laggard
• 4. early adopter

Question: In the new product development process, after the analysis of business the next step to be taken is?

• 1. test marketing
• 2. One channel marketing
• 3. penetration marketing
• 4. individual marketing