Question: The portable factory equipment such as lift trucks is an example of?

• 1. industrial accessory equipment
• 2. industrial office equipment
• 3. fixed equipment
• 4. installation

Question: The products that consumer doses not really consider buying is classified as?

• 1. unsought consumer products
• 2. sought services
• 3. sought industrial product
• 4. unsought augmented product

Question: The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as?

• 1. basing point pricing
• 2. uniform delivered pricing
• 3. freight on board origin pricing
• 4. zone pricing

Question: The fourth step in process of new product development is?

• 1. developing marketing strategy
• 2. developing production schedule
• 3. developing introductory test
• 4. developing new candidate’s pool

Question: The after-sale services are part of?

• 1. segmented products
• 2. less convenient products
• 3. augmented products
• 4. convenient tangible products

Question: The stage in which the problem or need is recognized by consumers is classified as:

• 1. need recognition
• 2. information search
• 3. evaluation of alternatives
• 4. both b and c

Question: The products purchased for further processing by business owners are best classified as?

• 1. consumer products
• 2. industrial products
• 3. augmented products
• 4. core customer value

Question: The price adjustment strategies includes?

• 1. discount pricing
• 2. promotional pricing
• 3. dynamic pricing
• 4. all of above

Question: The services such as airlines and hotels are classified as?

• 1. shopping products
• 2. unsought augmented products
• 3. sought specialty products
• 4. unsought convenience products

Question: If the lawn mower is bought for house backyard, the lawn mower is classified as?

• 1. consumer products
• 2. industrial products
• 3. augmented products
• 4. specialty products