Question: The less frequently purchased consumer products are called?

• 1. shopping products
• 2. specialty products
• 3. unsought products
• 4. sought products

Question: The product packaging is futile part of?

• 1. core customer value
• 2. positioning strategy
• 3. actual product
• 4. actual ownership

Question: The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?

• 1. maturity stage
• 2. productive stage
• 3. improved market stage
• 4. profit achieved stage

Question: The reduction in prices made on larger purchases is classified as?

• 1. bargained reduction
• 2. discount
• 3. allowance
• 4. price segment

Question: The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?

• 1. optional product pricing
• 2. price skimming
• 3. price penetration
• 4. product line pricing

Question: The luxury products such as Rolex watches are best classified as?

• 1. unsought specialty products
• 2. sought services
• 3. specialty products
• 4. convenience products and services

Question: The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?

• 1. promotional pricing
• 2. geographical pricing
• 3. cyclical pricing
• 4. short term pricing

Question: The pricing strategy used to set prices for products that are optional with the main product bought is called?

• 1. competitive pricing
• 2. captive product pricing
• 3. optional product pricing
• 4. product line pricing

Question: The question of buyer “what I am really buying?” is addresses in strategy called?

• 1. targeting strategy
• 2. intangible products
• 3. positioning statement
• 4. customer core value

Question: The pure tangible good and pure services are two extremes of?

• 1. market offering
• 2. exchange of goods
• 3. ownership
• 4. logistic channels