Question: The types of joint venturing includes?

• 1. contract manufacturing
• 2. joint ownership
• 3. management contracting
• 4. all of above

Question: Considering industrial structures, the economies whose majority of people belongs to agricultural business are classified as?

• 1. emerging economies
• 2. industrial economies
• 3. raw material exporting economies
• 4. subsistence economies

Question: Considering industrial structures, the economies that are large exporters of manufactured products or services are classified as?

• 1. raw material exporting economies
• 2. subsistence economies
• 3. emerging economies
• 4. industrial economies

Question: The ‘non-probability sample’ includes?

• 1. stratified random sample
• 2. cluster sample
• 3. simple random sample
• 4. convenience sample

Question: The changes made in the product characteristics such as quality, style and features are called?

• 1. modifying marketing mix
• 2. modifying raw material schedule
• 3. modifying the product
• 4. modifying the market

Question: The first step in marketing process is to __________?

• 1. define research objectives
• 2. develop research plan
• 3. implement research plan
• 4. none of above

Question: The type of question in questionnaire in which all possible choices are given is________?

• 1. open ended question
• 2. close ended question
• 3. Both a and b
• 4. none of above

Question: Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

• 1. Overall company strategies
• 2. Overall company objectives
• 3. Overall department objectives
• 4. All of the above

Question: Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

• 1. Cross-functional team orientation
• 2. Collaboration model
• 3. Customer orientation
• 4. Management-driven organization

Question: Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

• 1. Total market orientation
• 2. External focus
• 3. Customer focus
• 4. Competitive, customer focus