Question: In the course of converting to a marketing orientation, a company faces three hurdles _______.

• 1. Organized resistance, slow learning, and fast forgetting
• 2. Management, customer reaction, competitive response
• 3. Decreased profits, increased R&D, additional distribution
• 4. Forecasted demand, increased sales expense, increased inventory costs

Question: Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

• 1. Reactive market orientation
• 2. Proactive marketing orientation
• 3. Total market orientation
• 4. Impulsive market orientation

Question: The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

• 1. Production Concept
• 2. Selling Concept
• 3. Marketing Concept
• 4. Buying Concept

Question: The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

• 1. Product
• 2. Marketing
• 3. Production
• 4. Selling

Question: Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

• 1. Better prices
• 2. Well-established brand names
• 3. One-on-one communications
• 4. direct selling capability

Question: In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

• 1. Customer value
• 2. Customer delight
• 3. total service solution
• 4. intangible benefit(s)

Question: Rising promotion costs and shrinking profit margins are the result of ___________.

• 1. Changing technology
• 2. Globalization
• 3. Deregulation
• 4. Heightened competition

Question: Customers are showing greater price sensitivity in their search for ___________.

• 1. The right product
• 2. The right service
• 3. The right store
• 4. Value

Question: Many countries have ________ industries to create greater competition and growth opportunities.

• 1. open-market
• 2. deregulated
• 3. regulated
• 4. scientifically segmented

Question: The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

• 1. Age of Globalization
• 2. Industrial Age
• 3. Information Age
• 4. Production Age