Question: In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

• 1. Vertical Integration
• 2. Horizontal Integration
• 3. beta Market
• 4. Meta Market

Question: Global marketers must decide ___________.

• 1. Which countries to enter
• 2. How to adapt their product and service features to each country
• 3. How to price their products in different countries
• 4. All of the above

Question: In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

• 1. Brand image
• 2. Distribution
• 3. Promotion
• 4. Price

Question: Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

• 1. Business markets
• 2. Global markets
• 3. Consumer markets
• 4. Nonprofit and governmental markets

Question: Marketers often use the term ___________ to cover various groupings of customers.

• 1. People
• 2. Buying power
• 3. Demographic segment
• 4. Market

Question: In __________more customers would like to buy the product than can be satisfied.

• 1. latent demand
• 2. irregular demand
• 3. overfull demand
• 4. excessive

Question: In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

• 1. Future Product
• 2. Expected Product
• 3. Latent Product
• 4. Existing Product

Question: A Marketer is someone seeking a response from another party, called the __________.

• 1. Customer
• 2. Fund raiser, contributor
• 3. Voter
• 4. Prospect

Question: Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

• 1. we sell quality
• 2. we challenge competitors
• 3. we implement ads
• 4. we sell hope

Question: __________ goods constitute the bulk of most countries’ production and marketing efforts.

• 1. Durable
• 2. Impulse
• 3. Physical
• 4. Service e. Event