Question: The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

• 1. Product
• 2. Marketing
• 3. Production
• 4. Selling

Question: Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

• 1. Better prices
• 2. Well-established brand names
• 3. One-on-one communications
• 4. direct selling capability

Question: In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

• 1. Customer value
• 2. Customer delight
• 3. total service solution
• 4. intangible benefit(s)

Question: Rising promotion costs and shrinking profit margins are the result of ___________.

• 1. Changing technology
• 2. Globalization
• 3. Deregulation
• 4. Heightened competition

Question: Customers are showing greater price sensitivity in their search for ___________.

• 1. The right product
• 2. The right service
• 3. The right store
• 4. Value

Question: Many countries have ________ industries to create greater competition and growth opportunities.

• 1. open-market
• 2. deregulated
• 3. regulated
• 4. scientifically segmented

Question: The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

• 1. Age of Globalization
• 2. Industrial Age
• 3. Information Age
• 4. Production Age

Question: In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

• 1. Vertical Integration
• 2. Horizontal Integration
• 3. beta Market
• 4. Meta Market

Question: Global marketers must decide ___________.

• 1. Which countries to enter
• 2. How to adapt their product and service features to each country
• 3. How to price their products in different countries
• 4. All of the above

Question: In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

• 1. Brand image
• 2. Distribution
• 3. Promotion
• 4. Price