Question: In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?

• 1. need recognition
• 2. information search
• 3. purchase decision
• 4. both b and c

Question: In the communication process, the receiver and sender are classified as?

• 1. communication functions
• 2. communication parties
• 3. communication tools
• 4. communication channels

Question: When the new developed product concept is tested, the next immediate step is to?

• 1. develop market strategy
• 2. develop a testing technique
• 3. develop intermediaries
• 4. develop logistic network

Question: The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?

• 1. channeling stages
• 2. buyer readiness stage
• 3. channel designing stages
• 4. strategic stages

Question: If customer’s expectations and products performance matches, the customer is?

• 1. satisfied
• 2. dissatisfied
• 3. delighted
• 4. none of above

Question: The procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called?

• 1. Leading marketing
• 2. buzz marketing
• 3. online marketing
• 4. none of the above

Question: The highly involved consumer buying behavior while perceiving significant differences between brands is called?

• 1. complex buoying behavior
• 2. variety seeking buying behavior
• 3. dissonance reducing buying behavior
• 4. habitual buying behavior

Question: The types of joint venturing includes?

• 1. contract manufacturing
• 2. joint ownership
• 3. management contracting
• 4. all of above

Question: Considering industrial structures, the economies whose majority of people belongs to agricultural business are classified as?

• 1. emerging economies
• 2. industrial economies
• 3. raw material exporting economies
• 4. subsistence economies

Question: Considering industrial structures, the economies that are large exporters of manufactured products or services are classified as?

• 1. raw material exporting economies
• 2. subsistence economies
• 3. emerging economies
• 4. industrial economies