Question: The ‘non-probability sample’ includes?

• 1. stratified random sample
• 2. cluster sample
• 3. simple random sample
• 4. convenience sample

Question: The changes made in the product characteristics such as quality, style and features are called?

• 1. modifying marketing mix
• 2. modifying raw material schedule
• 3. modifying the product
• 4. modifying the market

Question: The first step in marketing process is to __________?

• 1. define research objectives
• 2. develop research plan
• 3. implement research plan
• 4. none of above

Question: The type of question in questionnaire in which all possible choices are given is________?

• 1. open ended question
• 2. close ended question
• 3. Both a and b
• 4. none of above

Question: Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

• 1. Overall company strategies
• 2. Overall company objectives
• 3. Overall department objectives
• 4. All of the above

Question: Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

• 1. Cross-functional team orientation
• 2. Collaboration model
• 3. Customer orientation
• 4. Management-driven organization

Question: Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

• 1. Total market orientation
• 2. External focus
• 3. Customer focus
• 4. Competitive, customer focus

Question: In the course of converting to a marketing orientation, a company faces three hurdles _______.

• 1. Organized resistance, slow learning, and fast forgetting
• 2. Management, customer reaction, competitive response
• 3. Decreased profits, increased R&D, additional distribution
• 4. Forecasted demand, increased sales expense, increased inventory costs

Question: Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

• 1. Reactive market orientation
• 2. Proactive marketing orientation
• 3. Total market orientation
• 4. Impulsive market orientation

Question: The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

• 1. Production Concept
• 2. Selling Concept
• 3. Marketing Concept
• 4. Buying Concept