Question: The fourth step in process of new product development is?

• 1. developing marketing strategy
• 2. developing production schedule
• 3. developing introductory test
• 4. developing new candidate’s pool

Question: The after-sale services are part of?

• 1. segmented products
• 2. less convenient products
• 3. augmented products
• 4. convenient tangible products

Question: The stage in which the problem or need is recognized by consumers is classified as:

• 1. need recognition
• 2. information search
• 3. evaluation of alternatives
• 4. both b and c

Question: The products purchased for further processing by business owners are best classified as?

• 1. consumer products
• 2. industrial products
• 3. augmented products
• 4. core customer value

Question: The price adjustment strategies includes?

• 1. discount pricing
• 2. promotional pricing
• 3. dynamic pricing
• 4. all of above

Question: The services such as airlines and hotels are classified as?

• 1. shopping products
• 2. unsought augmented products
• 3. sought specialty products
• 4. unsought convenience products

Question: If the lawn mower is bought for house backyard, the lawn mower is classified as?

• 1. consumer products
• 2. industrial products
• 3. augmented products
• 4. specialty products

Question: The pricing strategies related to product mix consists of?

• 1. product bundle pricing
• 2. by-product pricing
• 3. captive product pricing
• 4. all of above

Question: The maintenance and business advisory services are included in:

• 1. business services
• 2. business supplies
• 3. industry capital items
• 4. accessory equipment

Question: Finding and developing the alternative concepts is part of?

• 1. concept development
• 2. product development
• 3. customer retention
• 4. supply chain management