Question: In the communication process, the decoding, encoding, feedback and response are together classified as?

• 1. communication tools
• 2. communication channels
• 3. communication functions
• 4. communication parties

Question: The profits related to the new product in its introductory stage are?

• 1. negative
• 2. continuously rising
• 3. higher
• 4. declining

Question: Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?

• 1. online media
• 2. print media
• 3. broadcast media
• 4. display media

Question: The customers in growth stage of life cycle of products are classified as?

• 1. innovators
• 2. early adopters
• 3. middle majority customers
• 4. laggards

Question: The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?

• 1. emotional appeal
• 2. rational appeal
• 3. moral appeal
• 4. irrational appeal

Question: The tendency of difficult understanding related to use of market offering is called?

• 1. relative advantage
• 2. complexity
• 3. communicability
• 4. compatibility

Question: The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?

• 1. product concept
• 2. production phase
• 3. production screening
• 4. raw-material screening

Question: An idea for a possible product that the company will offer is classified as?

• 1. product idea
• 2. product image
• 3. customer management
• 4. none of the above

Question: The ‘Maslow’s hierarchy of needs’ includes?

• 1. physiological needs
• 2. self-actualization needs
• 3. esteem needs
• 4. all of above

Question: In the communication process, the media and message are considered as?

• 1. communication tools
• 2. communication channels
• 3. communication functions
• 4. communication parties