Question: Targeting affluent customers with luxurious goods is an example of?

• 1. geographic segmentation
• 2. income segmentation
• 3. psychographic segmentation
• 4. behavioral segmentation

Question: The adopter group who tries to come up with innovative ideas at higher risk is called?

• 1. late majority
• 2. early majority
• 3. innovators
• 4. early adopters

Question: The research on consumer buying behavior answers:

• 1. what consumers buy
• 2. why consumers buy
• 3. where consumers buy
• 4. all of above

Question: Segmentation on the basis of values and attitudes and behavioral patterns is an example of?

• 1. geographic location
• 2. cultural factors
• 3. economic factors
• 4. political and legal factors

Question: In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

• 1. need recognition
• 2. information search
• 3. evaluation of alternatives
• 4. both b and c

Question: The adopter group who is the suspicious of change is classified as?

• 1. late majority
• 2. early majority
• 3. laggard
• 4. early adopter

Question: In the new product development process, after the analysis of business the next step to be taken is?

• 1. test marketing
• 2. One channel marketing
• 3. penetration marketing
• 4. individual marketing

Question: The products such as “VHS tapes” are examples of?

• 1. product classes
• 2. product forms
• 3. branding
• 4. product perception

Question: The way the consumers feel or perceive towards an actual product or potential market offering is called?

• 1. sales concept
• 2. product idea
• 3. product image
• 4. customer management

Question: The major sources of ideas for product development comes from?

• 1. internal sources
• 2. external sources
• 3. product lines extension
• 4. both a and b